A few weeks ago I commented that LeBron James had become the youngest player to reach 25,000 points in the NBA player . Now I can refer him to talk sports and marketing , which do not stop innovating. This time the media hype is caused by LeBron James and the sports firm Nike. For the first time in the history of Nike, the company signed an agreement with a sportsman to represent him for life. The most similar case is that of Michael Jordan, who also it has a contract with Nike, which without being an official contract itself is de facto a lifetime contract.
To show the importance of the agreement suffices to say that only Jordan has more models Nike James, 30 13.
LeBron James already had a contract with Nike since 2003, when he jumped to the NBA. Then Nike and James signed a $ 90 million for seven years. After finalizing the contract, both parties renewed their commitment for nine years. Two years ago Kevin Durant, the Oklahoma City Thunder star, signed a $ 300 million for 10 years, thereby overcoming James revenue.
With this contract, LeBron will become the player with the longest advertising contract in history.
A contract with Nike than 300 million
Some sources close to the negotiations confirmed the average ESPN that the figure will surpass the agreement with Durant more than 300 million.
Maverick Carter, partner LeBron James said that "LeBron is delighted to be a Nike lifetime." James is the active player more money produces sales of sporting goods. In 2014 there were more than 340 million dollars around worldwide, while in the 2015 are expected to be more than 400.
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